Haeundae Traditional Market Street Food Guide

Haeundae Traditional Market is just a five-minute walk from the beach, but lately, it’s become a foodie hotspot on its own.

It used to be where locals shopped for groceries or grilled eel. But these days, it’s mostly about street food. From crispy hotteok to sizzling skewers, the best bites are the ones you eat standing up.

Crowds at Haeundae Traditional Market food alley

Here are three must-try snacks that make this market worth the detour.

1. Myeongpum Hotteok

You’ll know you’ve found this spot when you see the line wrapping around the corner. Haeundae Myeongpum Hotteok (해운대 명품호떡) is the market’s most famous snack—and for good reason.

This isn’t your average hotteok. It’s deep-fried until golden and crisp, stuffed with sticky syrup or crunchy seeds, and so satisfying that even one piece can fill you up. The most popular version? The Seed Hotteok (씨앗호떡), loaded with sunflower, pumpkin, and sesame seeds.

Here’s the full menu:

Honey Hotteok (꿀호떡) – ₩2,000
Seed Hotteok (씨앗호떡) – ₩2,500
Cheese Hotteok (치즈호떡) – ₩2,500
Cheese + Seed Hotteok (치즈씨앗호떡) – ₩3,000

Note: Cheese options are only available after 6 PM and not sold on Mondays or Tuesdays. So if you’re curious, plan accordingly!

Expect to wait 20–30 minutes (especially in the evening), but the system is smooth. A staff member takes your order and gives you a number, while floor markings help manage the queue. And yes—they accept credit cards.

Crispy, chewy, sweet, and just greasy enough—this is the kind of street food memory you’ll want to take home.

2. Sang-guk’s Tteokbokki

Ask anyone who’s visited Haeundae Traditional Market, and they’ll likely point you to this stall. Sang-guk’s Tteokbokki (상국이네) has been praised as one of the top 3 tteokbokki spots in Busan—and after three bites, you’ll understand why.

Haeundae Traditional Market Sang-guk’s store front

It’s not your average rice cake stand. The star here is Set A (₩18,000), which includes:

Tteokbokki (spicy rice cakes in thick red sauce)
Sundae (blood sausage)
Fish cakes on skewers
Five crispy fried snacks (your choice)

If you’re extra hungry, there’s Set B (₩27,000) with even more: extra fried goodies, steamed dumplings, and a mix of mini gimbap.

And the menu doesn’t stop there. From ramyeon and udon to mandu, fish cake stew, gimbap, and even chili pepper tempura, this place is basically Korea’s greatest hits, all in one spot.

💡 How It Works:

Line up—there’s no ticket system, just old-school queueing.
Grab your tray: plates for dine-in, boxes for takeaway.
Pick your fried items—choose your own from the freshly stacked trays.
Order the rest at the counter—including tteokbokki, sundae, and fish cakes.
👉 Be sure to tell the staff whether you’re dining in or taking out when you order.

If dining in: Find a seat yourself—there’s both a ground floor and a second floor.

Help yourself to sauces, side dishes, utensils, and even aprons at the self-serve station.

3. Bongja Silbijip

If you see a long line in the back alley of Haeundae Traditional Market, chances are—it’s for Bongja Silbijip (봉자네 실비집). And 90% of the people in that line? They’re here for one thing: the crispy haemul pajeon (seafood pancake).

Bongja Silbijip at Haeundae Traditional Market

Served hot off the griddle and packed with squid and green onions, this pancake (₩8,000) is golden on the edges, soft in the middle, and just thick enough to soak up soy sauce or vinegar dip. It’s the perfect balance of chew and crunch.

Elderly woman cooking at seafood pancake stall

They also serve hoe-muchim (₩10,000), a spicy raw fish salad, but most people skip it. The pancake is the real star.

Close-up of squid-packed seafood pancake

⏰ When to Go:
Evenings (after 6PM) get crowded as the market turns into a night food alley. Come earlier in the day to avoid the wait.

🪑 Seating Tips:
Indoor tables are extremely limited. Most people take it to go or eat standing up nearby.

This is one of Haeundae’s most iconic street food experiences. Come hungry—and bring napkins!

What Else to Try at Haeundae Traditional Market

While the top three stalls are where the lines get the longest, they’re not the only ones worth a bite.

You’ll also spot a few other crowd favorites:

10-Won Bread – A cute, coin-shaped pastry filled with custard or chocolate. Popular among kids and Instagrammers alike.

Haeundae Traditional Market 10-won bread close-up

Grilled Skewers – From spicy chicken to bacon-wrapped veggies, these sizzling skewers are perfect for walking and munching.

Korean Pancake Bars – Mini pubs serving a variety of savory jeon (Korean pancakes), often paired with makgeolli. Great for a quick sit-down and snack.