What is Mipojip known for?

It’s famous for its soy-marinated seafood set called Mipo Haemuljang Jeongsik, featuring crab, octopus, abalone, and more—served with rice and sides.

Is the food raw or cooked?

Many of the seafood items are raw and aged in soy sauce. If you prefer cooked dishes, go for one of the sotbap (stone pot rice) options.

How much does a meal cost?

The signature seafood set is ₩39,000 per person. Sotbap options start from ₩19,000. Add-ons are also available.

Do I need a reservation?

Yes, highly recommended. Use the CatchTable app to avoid long waits.

Is it family-friendly?

Yes, the restaurant has high chairs and a calm, spacious interior suitable for families.

Mipojip Haeundae Review – Menu, Tips & Full Guide

Mipojip Haeundae main entrance exterior view

If you’ve just wrapped up a breezy morning stroll along Haeundae Beach and you’re wondering where locals head for lunch, you’ll want to check out Mipojip—a seafood spot beloved by locals.

Just a 10-minute walk from the sand, Mipojip Haeundae Main Branch has become a go-to spot not just for Busan locals, but also for travelers who crave a deeply Korean seafood experience. The signature dish? A soy-marinated seafood feast called Mipo Haemuljang Jeongsik—a gorgeous tray of fresh raw seafood aged in a house-made fruit-based soy sauce.

Mipojip: A Family-Run Seafood Spot with Heart (and Fan Bingbing’s Stamp!)

Run by three generations of women in one family, Mipojip is known for refining the tradition of jang (Korean soy-based marinades). The restaurant has been featured on local TV, earned a Blue Ribbon (Korea’s Michelin equivalent), and yes—Chinese actress Fan Bingbing once dined here.

Inside, the vibe is clean, warm, and quietly elegant. White walls, wooden accents, and widely spaced tables make it a calm escape from the beach crowds. While it’s a popular spot for couples and tourists, it’s also family-friendly—high chairs are available.

Mipojip restaurant dining interior in Haeundae

What to Eat at Mipojip: Mipo Seafood Soy Marinade Set

If it’s your first time, go for the Mipo Haemuljang Jeongsik (₩39,000 per person). This “set” is a seafood lover’s dream, featuring:

Mipojip Haeundae soy-marinated seafood feast

Soy-marinated crab (ganjang gejang)
Abalone, octopus, shrimp, salmon, scallop, sea snail, and more
Hot white rice served in a stone pot
12 side dishes + seaweed soup + roasted rice water (sungnyung)

What makes it special?
The seafood at Mipojip is never overly salty. That’s because of their secret “fruit enzyme soy sauce,” which is brewed in-house daily. As a result, the flavors are clean and rich, highlighting the seafood rather than overpowering it.

Mipojip seafood platter with whole octopus and crab

Each bite at Mipojip brings something different—

the soy-marinated abalone is buttery and tender with a faint ocean scent,
the octopus has a satisfying chew with a sweet-salty glaze,
and the crab melts in your mouth, delivering a slow, deep umami that pairs perfectly with warm rice.

Even the salmon, typically mild, feels luxurious with the yolk and roe bursting in your mouth.

Pro tip: Scoop a bit of marinated salmon or crab, mix with egg yolk and flying fish roe, and wrap it in seaweed. Then, take a bite—and you’ll instantly understand why Mipojip has such a cult following.

Seaweed wrap with octopus and rice at Mipojip

Scorched rice bowl (nurungji) after sotbap at Mipojip

Other Popular Dishes at Mipojip

If you’re not ready for the full seafood set—or want to share a few things—Mipojip also offers a variety of stone pot rice bowls (sotbap), each built on deep seafood broths or special marinades:

Abalone Sotbap (₩19,000)
Fresh abalone from Wando, rich with ocean flavor, and creamy abalone liver mixed into the rice.
Octopus Sotbap (₩19,000)
Chewy yet tender octopus served over rice cooked in seafood stock.
Grilled Galbi Sotbap (₩19,000)
Marinated pork ribs aged for five days, topped with a soft steamed egg. A great pick for kids or non-seafood eaters.
Scallop Sotbap (₩23,000)
Sweet, delicate scallops and their juices elevate the fluffy rice with a clean, umami-rich finish.
Eel Sotbap (₩40,000) (Seasonal)
Summer-only special: thick slices of grilled eel with a signature sweet soy glaze. Limited to 20 servings per day.

Want to try a bit of everything? You can also add on:

Assorted Haemuljang (₩28,000) – a smaller seafood marinade platter for sharing
Soy or Spicy Marinated Crab (₩28,000) – full-flavored, best with rice
Spicy Stir-fried Octopus (₩25,000) – smoky, spicy, and addictive
Beef Bulgogi (₩25,000) – pan-fried and sweet, popular with kids and meat lovers

seafood set with octopus and stone pot rice

Hours & Tips for Visiting Mipojip

Address: 3, Dalmaji-gil 62beon-gil, Haeundae-gu, Busan
Hours: 11:00 – 21:00 (Last Order 20:00)
Break Time:
- Weekdays: 15:00 – 17:00
- Weekends: 15:30 – 16:30
Reservations: Use the CatchTable app to avoid long waits
Subway: 10-minute walk from Jungdong Station (Line 2, Exit 7)
Bus: Get off at Mipo entrance (lines 141, 100, 139, 1003)
Parking: No parking lot—use nearby public parking or side streets

The Perfect Stop Before Blue Line Park

After lunch, it’s only a short walk to Blue Line Park, where you can hop on the coastal train that runs along Busan’s most scenic sea cliffs.

Whether you’re planning a full Haeundae day or just chasing the best seafood in town, Mipojip delivers. It’s one of those places where tradition, family pride, and culinary skill all come together in one beautiful tray.